Zarea accelerates digital expansion with AI and global domain

Zarea Limited (PSX: ZAL) has advanced its digital transformation and global expansion strategy through a series of strategic initiatives aimed at strengthening its technology base, brand identity, and intellectual property portfolio.

The company has acquired the premium five-letter global domain, a high-value digital asset within the global domain ecosystem, according to the company’s filing on PSX.

The acquisition enhances Zarea’s international brand positioning and adds strategic value to its intangible assets as it pursues global market expansion.

A comprehensive technology upgradation has also been completed across Zarea’s digital and enterprise platforms.

The transformation covered planning, design, development, pilot optimization, and full implementation, resulting in a scalable and resilient technology ecosystem.

ERP and supply chain capabilities have been strengthened through integration of AI-enabled tools with core ERP systems, alongside the development of custom supply chain management software.

These enhancements support optimized supplier management, intelligent procurement, and data-driven decision-making.

The upgraded infrastructure is built on modern cloud-native technologies, including Next.js, React.js, Node.js, and AWS-based cloud services such as RDS.

The improvements have enhanced system performance, data warehousing and processing, security, reliability, scalability, backend robustness, and user experience, delivering a faster and more intuitive digital platform.

As part of its focus on artificial intelligence, Zarea has launched Zarea AI – Your Commodities Assistant, positioned as Pakistan’s first AI-enabled commodities assistant.

The tool offers intelligent commodity discovery, market intelligence, sourcing support, pricing insights, improved platform navigation, and other value-added features for users.

In addition, Zarea Limited has completed trademark and copyright registration in Pakistan, formally securing legal protection for its brand identity and proprietary digital platform.

Collectively, these developments strengthen Zarea Limited’s digital infrastructure, operational efficiency, and intangible asset base, supporting long-term growth and reinforcing its global expansion ambitions.