1Link and Trustdecision unveil “enterprise fraud defense: Pakistan’s next chapter”
1LINK in collaboration with global anti-fraud and KYC technology leader TrustDecision, hosted a landmark industry event titled “Enterprise Fraud Defense: Pakistan’s Next Chapter”. The event brought together over 100+ senior leaders from industry including banks, payment service providers, and fintechs academia to discuss the future of fraud prevention and digital trust in Pakistan.
The event marked a key milestone with the adoption of Device Fingerprinting and Anti-Fraud solutions by nine leading banks / FIs through 1LINK’s platform, aimed at strengthening defenses against emerging digital fraud risks in Pakistan.
Through expert panels and technology showcases, participants explored how artificial intelligence, data aggregation, and industry collaboration are enabling more effective fraud prevention. Industry leaders highlighted the integration of TrustDecision’s risk decision engine with 1LINK’s Enterprise Fraud Risk Management Services (EFRMS), delivering real-time fraud detection across both financial and non-financial transactions while ensuring a secure and seamless consumer experience.
The locally hosted solution, trusted by some of the world’s largest global financial institutions, like ICBC, Hong Leong Bank, Bank of China, TikTok, Shein and many more represents one of the most advanced fraud defense systems introduced in Pakistan to date. It empowers banks with enhanced visibility, faster risk assessment, and stronger protection – supporting the continued growth of Pakistan’s digital finance industry and the broader digital economy.
Mr. Najeeb Agrawalla, CEO – 1LINK, said, “This partnership reflects our shared commitment to advancing financial and digital inclusion. TrustDecision plays a pivotal role in closing access gaps and enabling broader participation, aligning seamlessly with 1LINK’s journey of growth and innovation.”
“In TrustDecision, financial and digital inclusion in emerging markets is pursued through the application of technology and experience. Pakistan has been identified as a key strategic growth market, and meaningful social impact is being created in collaboration with a valued partner such as 1LINK.” shared Mr. Li Ru Zhao, Managing Director of South Asia & MEA – TrustDecision.
